SHAADI.COM
BRAND AND SOCIAL MARKETING
Took on the challenge of normalising matrimonial apps just as much as Tinder and Bumble among the youth of India by creating a social presence for the brand that is relatable, desi cool promoting "Real-lationships."
Every post is a narrative, every tweet a conversation starter, and every campaign a step towards breaking notions that shaadi.com is traditional and dated.
Grew the Shaadi.com Instagram page by 63% to 103K with 600% rise in engagement.
Shaadi.com on social media
Social Spike Campaigns
Going beyond hygiene campaigns and influencers in today's world of advertising and social media there's no power like the consumers voice. We activated "culture seeding" and user generated content to really normalise shaadi.com garnering us a reach of 10M and a 50% spike in engagement and follower gain.
The first campaign championed the story of how two followers met in the comments section of shaadi.com's instagram. We garnered a reach of 16 Million and engagement of over 650k.
The second campaign revolving around "greenflagviviek" aka the shaadi.com guy not only normalised but instead promoted creating profiles on shaadi.com to experience the world of real-lationships.
Comments ne bana di jodi
The Shaadi.com Guy
Shaadi.org
#RevolutioNaaris
76% Women drop out of the work force after marriage. Shaadi.org, the CSR wing of Shaadi.com is committed to ensure that when you hear shaadi it's only for good. With Pan India and regional campaigns we drive the power of #RevolutioNaaris and their spirit. India can only grow if SHE grows.
