DIAGEO
360 Degree Advertising for Luxury Liquor
Handled online and offline communication for 13 luxury brands including Johnnie Walker, Smirnoff, Hipster, Tanqueray, Baileys, Talisker, Black and White, Black Dog, Ketel One, and Singleton. While the focus online was building Instagram and Facebook within legal restrictions, offline collaterals included tent cards, displays, signs, events and so on.
JOHNNIE WALKER
WALK IN WITH JOHNNIE
Carefully crafting 360-degree communication to drive the message that as the second phase of the Post-Covid world unfolds, Johnnie Walker and your favourite bars will be waiting with a special surprise saluting the world's spirit to forge ahead. This included on-ground activities, hyperlocal digital creatives, ORM strategies and an influencer plan.
POUR OF GOLD
A collaboration with Abu Jani and Sandeep Khosla to create a grand wedding bar experience that establishes Johnnie Walker Gold Label Reserve as the perfect choice for a luxurious wedding celebration.
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THE TRAVELLING BILLBOARD
A one of its kind 360 degree helping India explore unique locations through the eyes of the iconic striding man. We reached over 60 million with 150 influencers, 6 stunning locations inspiring 6 lip-smacking cocktails and a Wandertrails partnership. The campaign unfolded the true essence of grand journeys.
ON/OFF TRADE COLLATERALS
Smirnoff, The World's No.1 Vodka has been infamous since 1864, always finding a hack, no matter what the challenge is. Using ‘hacks’ to make life a little less ordinary, and a lot more exciting.
I built it's infamous journey of rebellion, conspiracy, and defiance in India using social to deliver witty communication by being part of conversations, having a unique take on festivities, placing product in various settings and being culturally relevant through various partnerships.
BLACK AND WHITE
Bringing alive the proposition of EatSipShare and EatMeetShare by building an association with Sarah Todd through Grub Fest, a largescale event in Mumbai, Bangalore and Delhi. The pre-buzz and content captured at these events reached over 20 Million people.
HIPSTER
Launched a 360-degree campaign to introduce Hipster pan-India through events, social campaigns, and influencer collaborations alongside on and off-trade activations positioning Hipster as the cool new scotch in town for those on the go.
SINGLETON
Using traditional and digital platforms to build awareness for this entry level single malt that is made to be #UnapologeticallyEnjoyed.
BAILEYS
A video collaboration with celebrity chef Pooja Dhingra to create four unique desserts with Baileys. It not only built on brand association with indulgence, but also garnered a reach of over 3 Million.